tag:blogger.com,1999:blog-7917626649999318359.post2979372346411758719..comments2010-03-20T09:46:49.787-07:00Comments on How To Sell To Scientists: Life Science Spam is Out of Control- Please Stop!Joseph Rusty Bishophttp://www.blogger.com/profile/00413470981667025520noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7917626649999318359.post-73888084744090934072010-03-04T17:31:23.817-08:002010-03-04T17:31:23.817-08:00I have had the hardest time convincing some of my ...I have had the hardest time convincing some of my clients not to use e-mail "blast" services or to use their own newsletter as a promotional blast medium. I still believe an e-mail newsletter can work <strong>if</strong> the sender can limit the distribution to actual, opted-in subscribers <strong>and</strong> resist the temptation to stuff their newsletters full of promotional copy. Though with e-mail there's the immediate opportunity for the recipient to reply or respond in some other way, I still classify e-mail newsletters as outbound media and therefore less useful in life science marketing than "discoverable" media and direct engagement.Matthewhttps://www.blogger.com/profile/10952933219620556484noreply@blogger.com