A few days back I wrote about seeing a Life Technologies advertisement on television for sponsoring local coverage of the Olympics here in San Diego. After some digging today, I think I guessed the why of it.
Turns out that the Vancouver Winter Olympics will be aired while the AAAS Annual Meeting is held this year in San Diego! Wow that is some kinda marketing forethought! Thousands of scientists converging on this city from all over the world anxious to flip on the tele to catch the Olympics seeing Life Technologies Ads! Now that is branding to the max. Take that Thermo-Fisher.
And you thought you knew how to sell to scientists!
I wonder if they will roll out the models again.
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