Your website is your store front. The individual product pages are your sales staff. I'm not suggesting you place a big ol' BUY NOW button on every product page, but it should be really damn obvious how to buy the product when a scientist is ready to buy. Nothing is more frustrating than having to search for the button.
Notice how Bio-Rad places the ordering call to action buttons directly next the two product sizes and how the green 'Add to Cart' button stands out.
I encourage you to take a look at your website today no matter your position in the company and think about how the product pages are closing sales for you. Tiny increases in online sales produce large increases in revenue due to the realized costs of sales staff both in person and call centers.
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